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Front Page > Study Search > Business-to-Business Marketing and Networks (TLS1413) > 2021-2022

Business-to-Business Marketing and Networks

Structure Type: Study unit
Code: TLS1413
Curriculum: LT 2020
Level: Bachelor of Business Administration
Year of Study: 2 (2021-2022)
Semester: Autumn
Credits: 5 cr
Responsible Teacher: Skjäl, Heidi
Language of Instruction: Finnish

Courses During the Academic Year 2021-2022

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
3002LT2020-2M2021-08-23 – 2021-12-19Heidi SkjälFinnish2021-08-01 – 2021-09-06

Learning Outcomes

The student will, out of a network perspective, understand the dynamics in industrial markets, especially the need to shift focus from manufacturing goods and distribution to creating long-term value and relationships. The Student understands the role the buying center as the target for the organizations marketing activities.

Student's Workload

Total work load: 135 h. Scheduled studies: 50 h. Individual studies: 85 h.
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Basics in marketing, Sales Management. Services Marketing, Relationship marketing

Contents

Characteristics of business markets and networks. Positive effects of long-term relationships. The roles and actions of the members in the buying center. Organizational purchasing and buying behavior. Segmentation, targeting and positioning. Planning the value proposition. Competing with a Brand. Usage of the marketing mix (product, price, place, promotion) and follow-up. Creating and managing long-term relationships by using personal selling.

Regional Impact

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Internationality

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Recommended or Required Reading and Other Learning Resources/Tools

Vitale, R. & Pfoertsch, W. & Giglierano, J (2011): Business to Business Marketing, South Western, Thomson Learning. (Chapters 1,3,5,7,8,9,10,11,12,13).

Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, projects and test.

Assessment Criteria

Test:

5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in var-ious situations


Assignment:

5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert

3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field

1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field

Assessment Methods

Numerical assessment (0-5). Examination 50%, assignments 40% and class activity 10%.


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