Digital Marketing Tools
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1412 |
| Type: | Compulsory |
| Curriculum: | LT 2017 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2018-2019) |
| Credits: | 5 cr |
| Responsible Teacher: | Salonen, Klaus |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2018-2019
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Classes | Enrolment |
|---|---|---|---|---|---|---|
| 1 | T-LT-2M | 2019-01-07 – 2019-05-26 | Klaus Salonen | Finnish | 45 h | 2018-12-10 – 2019-01-14 |
Learning Outcomes
The Student knows how to create and integrate a digital marketing strategy to a company's marketing strategy and conduct a digital marketing campaign in social media.
Student's Workload
Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h
Prerequisites / Recommended Optional Courses
Basics of Marketing, Sales Management.
Contents
The parts of the digital marketing strategy creation process. Excecution of a digital marketing campaign by using InDesign, Photoshop, Video editing tools and follow-up applications for a digital marketing campaign.
Regional Impact
Practical excercises with a local, national and international focus.
Internationality
The components of modern digital marketing in an international kontext.
Recommended or Required Reading and Other Learning Resources/Tools
Chaffey and Ellis-Chadwick (2016): Digital Marketing, Pearson.
Other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignment and test.
Assessment Criteria
Test:
5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in var-ious situations
Assignment:
5. The student can
- motivate the solutions made when acting in the role of an expert,
- use independently various problem solving methods,
- recognise development needs in the field
3. The student can
- utilise the problem-solving methods learnt during the study unit,
- find the essential parts of the problem,
- conceive the phases of a development process
1. The student can
- separate fact from fiction,
- utilise the problem-solving methods dealt with during the study unit when given guidance
Assessment Methods
Active participation in Classes 10%, Assignment and Presentation 40%, Test 50%.