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Marketing Planning

Structure Type: Study unit
Code: TLS1205
Type: Compulsory
Curriculum: LT 2015 / 2016 / 2017 / 2018 / 2019 / 2020 / 2021 / 2022 / 2023 / 2024
Level: Bachelor of Business Administration
Year of Study: 2 / 3 (2017-2018 / 2018-2019 / 2019-2020 / 2020-2021 / 2021-2022 / 2023-2024 / 2024-2025 / 2025-2026 / 2026-2027)
Credits: 4 cr
Responsible Teacher: Malin, Timo
Language of Instruction: Finnish

Courses

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
1T-LT-3M2018-01-08 – 2018-04-27Timo MalinFinnish2017-12-11 – 2018-01-15
2T-LT-3M2018-08-31 – 2019-02-23Timo MalinFinnish2018-08-20 – 2018-09-17
3T-LT-3M2019-09-02 – 2019-12-22Heidi Skjäl, Timo MalinFinnish2019-08-19 – 2019-09-09
3001LT2018-3M2020-08-24 – 2020-12-20Heidi Skjäl, Timo MalinFinnish2020-08-17 – 2020-09-11
3002LT2019-3M2021-08-23 – 2021-12-19Heidi Skjäl, Timo MalinFinnish2021-08-01 – 2021-09-06
3003LT2020-3M2022-08-22 – 2022-12-18Heidi Skjäl, Timo MalinFinnish2022-08-01 – 2022-09-06
3004LT2021-3M2023-08-21 – 2023-12-17Heidi Skjäl, Timo MalinFinnish2023-08-01 – 2023-09-06
3005LT2022-3M2024-08-19 – 2024-12-15Heidi Skjäl, Timo MalinFinnish2024-08-01 – 2024-09-06

The descriptions shown below are for the academic year: 2026-2027

Learning Outcomes

The student knows, how to create a marketing plan and how to lead marketing in an organization. The student knows how to draw conclusions regarding the actions that affects the competitive situation on the market and knows how to create and apply a marketing plan, in practice, in order to develop marketing in an organization.

Student's Workload

Total work load of the course 108 h
- of which scheduled studies: 32 h
- of which autonomous studies: 76 h
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Basics of Marketing, Sales Management, Marketing of Services, Relationship Marketing.

Contents

The principals of marketing planning, analyzing the market (potential segments, target market focus, market forecast), setting the objectives, creating the marketing plan, planning and conducting the marketing actions, the follow-up and reflections of the conducted marketing plan, managing the staff in the process of implementing the marketing plan and leading marketing.

Regional Impact

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Internationality

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Recommended or Required Reading and Other Learning Resources/Tools

- Komulainen, Minna 2023. Menesty digimarkkinoinnilla. 2.0. Kauppakamari. 3. uudistettu painos. Helsinki.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, Brainstorming, projectwork, group work

Assessment Criteria

Test:

5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in various situations


Assignment:

5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert

3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field

1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field

Assessment Methods

Numerical (0-5). Present state analys (50%), Brainstorming (40%) Learning Diary (10%)


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