Customer Relationship Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1102 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2010 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2011-2012) |
| Credits: | 3 cr |
| Responsible Teacher: | Skåtar, Kim |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2011-2012
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 7 | 2012-01-09 – 2012-04-27 | Kim Skåtar | Finnish | 2011-12-07 – 2012-01-15 |
| 8 | 2012-01-09 – 2012-03-02 | Kim Skåtar | Finnish | 2011-12-07 – 2012-01-15 |
Learning Outcomes
The objective is to study how relationship marketing, networks and interaction between parties function in marketing. The student apply the provided information in decisions regarding marketing.
Student's Workload
Total work load: 81 h. Scheduled studies: 39 h. Individual studies: 42 h.
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Basics of Marketing, Sales Management.
Contents
The concept of relationship marketing, relationships between companies, relationships between company and customer and the impact of relationships on marketing.
Regional Impact
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Internationality
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Recommended or Required Reading and Other Learning Resources/Tools
- Gummesson, E (2004): Total Relationship Marketing. Marketing Management. Relationship strategy and CRM approaches for the network economy.
- Other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
Test:
5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in var-ious situations
Assignment:
5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert
3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field
1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field
Assessment Methods
Numerical assessment (0-5). Examination 50% and assignments 50%.