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Consumer and Buying Behaviour

Structure Type: Study unit
Code: TLS1101
Type: Optional obligatory / Basic Studies
Curriculum: LT 2017
Level: Bachelor of Business Administration
Year of Study: 2 (2018-2019)
Credits: 3 cr
Responsible Teacher: Malin, Timo
Language of Instruction: Finnish

Courses During the Academic Year 2018-2019

Impl.Group(s)Study TimeTeacher(s)LanguageClassesEnrolment
16T-LT-2M2019-01-07 – 2019-05-26Timo MalinFinnish27 h2018-12-10 – 2019-01-14

Learning Outcomes

The student is able to analyze consumers´ buying behaviour for understanding the markets. The student can use his knowledge in order to develop marketing activities and to use them in practice.

Student's Workload

scheduled studies 27 h
autonomous studies 53 h
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

basics in marketing

Contents

Consumer behaviour,
Factors that affect the buying process and the parts in the process
Consumer behaviour in future

Regional Impact

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Internationality

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Recommended or Required Reading and Other Learning Resources/Tools

- Roberts-Limbard, Mornay Parumasur, Sanjana Brijball 2015. Consumer Behaviour. Third edition. Claremont. South Africa.
- materials provided by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

- lectures, workshops, projectwork and exam 27 h
- independent learning 53 h

Assessment Criteria

Test:

5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in var-ious situations


Assignment:

5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert

3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field

1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field

Assessment Methods

Evaluation (0-5). Projectwork 40%, Activity 10%, Exam 50%.


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