Basics of Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLA0208 |
| Curriculum: | LT 2020V |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2020-2021) |
| Semester: | Spring |
| Credits: | 5 cr |
| Responsible Teacher: | Salonen, Klaus |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2020-2021
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 3001 | LT2020V-1T | 2021-01-04 – 2021-06-06 | Klaus Salonen | Finnish | 2020-08-17 – 2021-01-10 |
Learning Outcomes
The student can create a Marketing plan, understands its core concepts and is capable of utilizing the plan.
Student's Workload
Total work load of the course 135 h
- of which scheduled studies 65 h
- of which autonomuos studies 70 h
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
None.
Contents
Creation of a Marketing Plan. Marketing environment, consumer behaviour, marketing profitability. Segmentation and the marketing-mix contents (product, price, place, promotion).
Regional Impact
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Internationality
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Recommended or Required Reading and Other Learning Resources/Tools
- Blythe, Jim 2012. Marketing Essentials 2008-2009. The Chartered Institute of Marketing CIM. Routledge. Butterwoth-Heinemann. Available also trough registration http://site.ebrary.com/lib/vamklibrary. Search Word "CIM Coursebook Marketing essentials".
- Other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, team work, individual assignments, and project.
Assessment Criteria
Individual assignments:
5: utilise theories, concepts and methods consistently in various situations
3: utilize essential concepts in single situations and assignments and understand the theories on which the assignments are based
1: recognise and understand the essential theories, principles and methods
Team work and project:
5: choose appropriate sources for the situation
- assess the sources used
- use the latest international sources and databases in the field
- give reasons for solutions made when acting in tasks of an expert
- use independently various problem solving methods
- recognise development needs in the field
3: the basics of information retrieval
- restrict the need of information
- utilize the essential information resources and databases on the field, international ones included
- take into account the responsibilities and obligations connected with the utilisation of information (e.g. copyrights and plagiarism)
- define the area of expertise in the field – utilise the problem-solving methods learnt during the study unit
- find the essential parts of the problem
- conceive the phases of a development process
1: recognise the need of information
- search for information from various sources , when given guidance
- make a difference between common knowledge and research knowledge
- is aware of the responsibilities and obligations connected with the utilisation of information (e.g. copyrights and plagiarism)
- knows the referencing and citation practises
- recognise the area of expertise in his/her field
- utilise the problem-solving methods dealt with during the study unit when given guidance
- has a positive attitude towards developing
Assessment Methods
Numerical- (0-5). Individual assignments 30 %, Projectwork 50%, Team work 20%.