Marketing Communication
| Structure Type: | Study unit |
|---|---|
| Code: | TLA0206 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | LT 2016V |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2016-2017) |
| Credits: | 4 cr |
| Responsible Teacher: | Malin, Timo |
| Language of Instruction: | English |
Courses During the Academic Year 2016-2017
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 4 | T-LT-1V | 2017-01-09 – 2017-05-24 | Timo Malin | English | 2016-12-12 – 2017-01-16 |
Learning Outcomes
The student gets familiar with the basic concepts of marketing communication mix integrated with social media aspect and understands the importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice by using wide variety of web tools.
Student's Workload
Total work load of the course: 96 h.
- of which scheduled studies: 14 h
- of which autonomous studies: 84 h
Contents
Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web, blogs, word of mouth and guerilla marketing.
Regional Impact
The course content considers the region's businesses in the energy sector, as well as the specific features of international trade.
Internationality
The course content considers the region's businesses in the energy sector, as well as the specific features of international trade.
Recommended or Required Reading and Other Learning Resources/Tools
-Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
-Other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
5 Student understands marketing communication from theoretical and practical perspective and can utilize one´s learning outcome innovatively in a communications plan. Student can develop new marketing solutions and has the ability to show deep understanding of information search as well as evaluate reliability of resources.
3 Student knows how to utilize marketing communication from theoretical and practical perspective and use it versatile with legislative issues. Student knows at some extend how to search information.
1 Student understands the concept and content of marketing communication mix and has the basic skill to write a paper.
Assessment Methods
Numerical (0-5). Poster exam 50%, course tasks 50%