Marketing Communications
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BE50 |
| Curriculum: | LT 2021 / 2022 / 2023 / 2024 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 / 3 (2022-2023 / 2024-2025 / 2025-2026) |
| Semester: | Spring / Autumn |
| Credits: | 4 cr |
| Responsible Teacher: | Skjäl, Heidi |
| Language of Instruction: | Finnish |
Courses
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 3001 | LT2021-2M | 2023-01-02 – 2023-04-30 | Heidi Skjäl | Finnish | 2022-12-01 – 2023-01-10 |
| 3003 | LT2023-2M | 2025-01-02 – 2025-04-30 | Heidi Skjäl | Finnish | 2024-12-01 – 2025-01-12 |
| 3004 | LT2022-3M | 2024-08-19 – 2024-12-20 | Heidi Skjäl | Finnish | 2024-08-01 – 2024-09-06 |
The descriptions shown below are for the academic year: 2024-2025
Learning Outcomes
Opintojakson osaamistavoitteena on luoda opiskelijalle ymmärrys online- ja offline- markkinointikeinojen merkityksestä markkinointiviestinnän suunnittelussa. Opintojakson suoritettuaan opiskelija osaa analysoida ja valita markkinointikeinoista relevanteimmat ja soveltaa niitä käytännön esimerkkien avulla. Opintojakson suoritettuaan opiskelija osaa toimia tehokkaasti ja rakentavasti tiimissä sekä ymmärtää sitoutumisen ja yhteistyön merkityksen niin tiimitoiminnassa kuin oman motivaation tunnistamisessa. Opiskelija hallitsee suomen kielen kirjoitustaidon ja osaa ilmaista itseään selkeästi ja ammattimaisesti. Opiskelija noudattaa opinnäytetyökriteereitä ja osaa tuottaa laadukkaita kirjallisia raportteja. Opiskelija osoittaa ensiluokkaista esiintymisosaamista ja kykenee rakentamaan moderneja ja visuaalisia esityksiä. Opiskelija osaa antaa ja vastaanottaa palautetta.
Student's Workload
Total 108 h. teaching, projects and group work: 32 h. Independent study: 76 h.
Assessment of one's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Basics of marketing
Contents
Means of marketing communication (branding, influencer marketing, social media marketing, advertising, public relations, sponsorship, sales promotion, direct sales / email marketing, events)
Regional Impact
Local companies will be involved in the project work
Internationality
Local companies involved in the internationalization processes of the region will be involved in the project work
Recommended or Required Reading and Other Learning Resources/Tools
Smith, PR (2019). Integrating online and offline, customer engagement and digital technologies
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, exercises, project work
Assessment Criteria
Assignment:
5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and present development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert
3: modify and apply acquired information
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field
1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
Assessment Methods
Arviointiskaala 0-5