Service Design
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BE47 |
| Curriculum: | LT 2021 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2022-2023) |
| Semester: | Spring |
| Credits: | 5 cr |
| Responsible Teacher: | Sabel, Thomas |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2022-2023
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 3001 | LT2021-2M | 2023-01-02 – 2023-04-30 | Sari Saarikoski | Finnish | 2022-12-01 – 2023-01-10 |
Learning Outcomes
The student knows what is meant by the concept of service, understands the role of the consumer and the service producer as well as the importance of service development as a competitive mean for the company/organization.
Student's Workload
All in all 135h. Guided contact teaching, projects and groupwork: 45h. Independent studies: 90h. Assessment of own learning 1h is included in the contact teaching.
Prerequisites / Recommended Optional Courses
Service Management, Basics of Marketing, Sales Management
Contents
Service quality and planning of the service process, management and development, service design. Mystery shopping as a part of process development.
Regional Impact
Cooperation with regional companies in form of assignments and guest lecturers.
Internationality
The needs and opinions of international companies in the region are considered teaching as well as in the course assignments.
Work Placement
Marketing, product- and servicedesign and projectwork