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Consumer and Buying Behaviour

Structure Type: Study unit
Code: TL00BE46
Curriculum: LT 2022
Level: Bachelor of Business Administration
Year of Study: 2 (2023-2024)
Semester: Autumn
Credits: 5 cr
Responsible Teacher: Malin, Timo
Language of Instruction: Finnish

Courses During the Academic Year 2023-2024

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
3002LT2022-2M2023-08-21 – 2023-12-24Timo MalinFinnish2023-08-01 – 2023-09-06

Learning Outcomes

The student is able to analyze consumers´ buying behaviour for understanding the markets. The student can use his knowledge in order to develop marketing activities and to use them in practice.

Student's Workload

scheduled studies 40 h
autonomous studies 95 h
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Basics in marketing

Contents

Consumer behaviour,
Factors that affect the buying process and the parts in the process
Consumer behaviour in future

Regional Impact

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Internationality

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Recommended or Required Reading and Other Learning Resources/Tools

- Roberts-Limbard, Mornay Parumasur, Sanjana Brijball 2015. Consumer Behaviour. Third edition. Claremont. South Africa.
- materials provided by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

- lectures, workshops 40 h
- independent learning and projectwork 95 h

Assessment Criteria

Assignment:

5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert

3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field

1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field

Assessment Methods

Evaluation (0-5). Projectwork 60%, Lesson work 20%, Projectwork presentation 20%


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