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Foundations of Digital Marketing

Structure Type: Study unit
Code: TL00BE44
Curriculum: LT 2023
Level: Bachelor of Business Administration
Year of Study: 1 (2023-2024)
Semester: Spring
Credits: 3 cr
Responsible Teacher: Välikangas, Eeva
Language of Instruction: Finnish

Courses During the Academic Year 2023-2024

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
3012LT2023-1A2024-03-04 – 2024-05-12Eeva VälikangasFinnish2023-12-01 – 2024-01-12
3013LT2023-1B, LT2023-1C2024-01-08 – 2024-03-10Eeva VälikangasFinnish2023-12-01 – 2024-01-12
3015LT2023-1D2024-01-08 – 2024-03-10Eeva VälikangasFinnish2023-12-01 – 2024-01-12

Learning Outcomes

This course focuses on the fundamentals of digital marketing and how companies can use various online marketing tools. Students are able to understand how companies can implement digital marketing.

Student's Workload

Total work load of the course: 81 h
-of which scheduled studies 39 h
-of which assignments 42 h
The assessment of the student's own learning, 1 h, is included in the workload.

Prerequisites / Recommended Optional Courses

Introduction to Marketing.

Contents

Basic terminology of digital marketing. Website design and management for marketing purposes. Email, SEO, SEM and Social media advertising.

Regional Impact

Insights are applicable to all businesses operating in the region.

Internationality

Students learn in an international and multicultural learning environment. Digital marketing is international and thus global by nature.

Recommended or Required Reading and Other Learning Resources/Tools

Indicated material, tools and lectures.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, team work and assignments.

Assessment Criteria

5: can utilise and apply acquired skills, methods and tools in various situations
3: can utilise some acquired skills, methods and tools in various situations
1: understands skills, methods and tools

Assessment Methods

Approved assignments and tasks


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