Foundations of Digital Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BE44 |
| Curriculum: | LT 2023 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2023-2024) |
| Semester: | Spring |
| Credits: | 3 cr |
| Responsible Teacher: | Välikangas, Eeva |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2023-2024
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 3012 | LT2023-1A | 2024-03-04 – 2024-05-12 | Eeva Välikangas | Finnish | 2023-12-01 – 2024-01-12 |
| 3013 | LT2023-1B, LT2023-1C | 2024-01-08 – 2024-03-10 | Eeva Välikangas | Finnish | 2023-12-01 – 2024-01-12 |
| 3015 | LT2023-1D | 2024-01-08 – 2024-03-10 | Eeva Välikangas | Finnish | 2023-12-01 – 2024-01-12 |
Learning Outcomes
This course focuses on the fundamentals of digital marketing and how companies can use various online marketing tools. Students are able to understand how companies can implement digital marketing.
Student's Workload
Total work load of the course: 81 h
-of which scheduled studies 39 h
-of which assignments 42 h
The assessment of the student's own learning, 1 h, is included in the workload.
Prerequisites / Recommended Optional Courses
Introduction to Marketing.
Contents
Basic terminology of digital marketing. Website design and management for marketing purposes. Email, SEO, SEM and Social media advertising.
Regional Impact
Insights are applicable to all businesses operating in the region.
Internationality
Students learn in an international and multicultural learning environment. Digital marketing is international and thus global by nature.
Recommended or Required Reading and Other Learning Resources/Tools
Indicated material, tools and lectures.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, team work and assignments.
Assessment Criteria
5: can utilise and apply acquired skills, methods and tools in various situations
3: can utilise some acquired skills, methods and tools in various situations
1: understands skills, methods and tools
Assessment Methods
Approved assignments and tasks