Foundations of Digital Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BE44 |
| Curriculum: | LT 2022 / 2022V / 2022W |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2022-2023) |
| Semester: | Spring |
| Credits: | 3 cr |
| Responsible Teacher: | Salonen, Klaus |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2022-2023
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 3006 | LT2022-1A | 2023-01-02 – 2023-03-05 | Eeva Välikangas | Finnish | 2022-12-01 – 2023-01-10 |
| 3007 | LT2022-1B, LT2022-1C | 2023-01-02 – 2023-03-05 | Eeva Välikangas | Finnish | 2022-12-01 – 2023-01-10 |
| 3009 | LT2022-1D | 2023-01-02 – 2023-03-05 | Eeva Välikangas | Finnish | 2022-12-01 – 2023-01-10 |
| 3010 | LT2022-1W | 2023-01-02 – 2023-03-05 | Klaus Salonen | Finnish | 2022-12-01 – 2023-01-10 |
| 3011 | LT2022V-1T | 2023-01-02 – 2023-05-14 | Klaus Salonen | Finnish | 2022-12-01 – 2023-01-10 |
Learning Outcomes
This course introduces the basics of digital marketing and the current tools and software used in digital marketing. Students will learn to see the role of digital marketing as part of a company's strategy and strategic marketing.
Upon completing the course, students will have the fundamental knowledge and skills to plan and implement digital marketing for business purposes. The course covers the basics of image editing, layout design, video and audio editing, as well as website development. Students will also explore the responsible use of artificial intelligence in digital marketing and work with a focus on data security. They will become familiar with the fundamentals of search engine optimization and marketing (SEO & SEM) and understand the basics of designing and implementing digital marketing strategies.
Student's Workload
Total workload: 81 hours
- Lectures and exercises: 39 hours
- Project work: 42 hours
Self-assessment: 1 hour included in the workload.
Prerequisites / Recommended Optional Courses
Introduction to Marketing.
Contents
Basic terminology of digital marketing, image editing, publication design, and editing tools. Social media marketing, content marketing, and websites. SEO & SEM. Strategic digital marketing and digital marketing annual wheel. Artificial intelligence and data security.
Regional Impact
Insights are applicable to all businesses operating in the region.
Internationality
The course introduces international digital marketing tools. Students will learn in an international and multicultural environment.
Recommended or Required Reading and Other Learning Resources/Tools
Komulainen, Minna (2023): Menesty digimarkkinoinnilla 2.0.
Additional materials, tools, and lectures provided by the instructor.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, class work and assignments.
Assessment Criteria
5: can utilise and apply acquired skills, methods and tools in various situations
3: can utilise some acquired skills, methods and tools in various situations
1: understands skills, methods and tools
Assessment Methods
Assignments 50%, course project 40%, classroom activity 10%.