Leveraging Artificial Intelligence in Business
| Structure Type: | Study unit |
|---|---|
| Code: | TK00BR84 |
| Curriculum: | TK 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2026-2027) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Ulvinen, Tero |
| Language of Instruction: | Finnish |
Learning Outcomes
The course provides students with the ability to understand and utilize artificial intelligence as part of business development and competitiveness enhancement. Students will learn to analyze how AI is applied across various industries, such as finance, retail, manufacturing, and the health and social services sector. Additionally, they will learn to view AI as a strategic tool in planning, decision-making, and improving customer experience. The course covers data management and the integration of AI into business processes. Students will gain the skills to comprehend the role of automated customer service, personalized customer experiences, and the development of digital services as part of modern business.
Prerequisites / Recommended Optional Courses
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Contents
AI Business Models and Applications Across Various Industries (e.g., finance, retail, manufacturing, and health/social care sectors)
AI as a Strategic Tool: Planning, decision-making, and business development
Data Management and Business Process Optimization Enabled by AI
Integrating AI into Business Processes: Aligning technology and processes
The Role of AI in Customer Experience: Automated customer service, personalized customer experiences, and digital service development
Practical Exercises and Project
Recommended or Required Reading and Other Learning Resources/Tools
Current materials announced by the instructor.