Leveraging Artificial Intelligence in Business
| Structure Type: | Study unit |
|---|---|
| Code: | TK00BR84 |
| Curriculum: | TK 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2026-2027) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Ulvinen, Tero |
| Language of Instruction: | Finnish |
Learning Outcomes
The course provides students with the ability to understand and utilize artificial intelligence as part of business development and competitiveness enhancement. Students will learn to analyze how AI is applied across various industries, such as finance, retail, manufacturing, and the health and social services sector. Additionally, they will learn to view AI as a strategic tool in planning, decision-making, and improving customer experience. The course covers data management and the integration of AI into business processes. Students will gain the skills to comprehend the role of automated customer service, personalized customer experiences, and the development of digital services as part of modern business.
Student's Workload
135 hours
Prerequisites / Recommended Optional Courses
-
Contents
AI Business Models and Applications Across Various Industries (e.g., finance, retail, manufacturing, and health/social care sectors)
AI as a Strategic Tool: Planning, decision-making, and business development
Data Management and Business Process Optimization Enabled by AI
Integrating AI into Business Processes: Aligning technology and processes
The Role of AI in Customer Experience: Automated customer service, personalized customer experiences, and digital service development
Practical Exercises and Project
Regional Impact
The course considers the demands of the local business sector and enhances regional competence.
Internationality
The course considers the international aspects of companies and organizations in the region.
Recommended or Required Reading and Other Learning Resources/Tools
Current materials announced by the instructor.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Online Learning
Assessment Criteria
The course is assessed on a scale of 0 to 5.
Grade 1–2
The student recognizes AI’s basic role in business development and can provide simple examples of applications. However, they are not yet able to systematically analyze or plan AI utilization across different industries.
Grade 3–4
The student can evaluate and select appropriate AI applications to meet business needs. They grasp the importance of data management, can integrate AI solutions into business processes, and are able to plan basic development projects.
Grade 5
The student demonstrates in-depth understanding of AI’s strategic use, knows how to design and implement diverse applications across various industries and business processes, and develops comprehensive solutions that enhance competitiveness and customer experience.
Assessment Methods
Teacher assessment, self-assessment and peer assessment.