Sales and Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TK00BR78 |
| Curriculum: | TK 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2025-2026) |
| Semester: | Spring |
| Credits: | 5 cr |
| Responsible Teacher: | Auranen, Päivi |
| Language of Instruction: | English |
Learning Outcomes
After completing this course, the student will be able to plan and implement a sales process as well as carry out sales negotiations at a trade show or elsewhere. The student knows to use the language of the sales process professionally. The student can create and write materials and messages needed in communicating with the customers in English. The student also learns to understand and consider cultural and personal differences that can affect the sales process.
Student's Workload
135 hours
Prerequisites / Recommended Optional Courses
-
Contents
- preparing for negotiations and a trade fair and carrying out negotiations
- vocabulary, phrases and communication in English
-cultural models
-personality type models
Regional Impact
The course considers the demands of the local business sector and enhances regional competence.
Internationality
The course considers the international aspects of companies and organizations in the region.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Online Learning
Assessment Criteria
The course is assessed on a scale of 0 to 5.
Grade 1–2
Recognizes the basics of sales and marketing. Can use sales process concepts to a limited extent, and their English language proficiency is still at a satisfactory level.
Grade 3–4
Plans and executes the sales process fairly smoothly. Is able to argue and negotiate basic matters in English, taking some cultural and personal differences into account. Produces clear written communication with a customer-oriented approach.
Grade 5
Masterfully oversees the sales process and negotiates in English with a professional approach. Can adapt communication to fit various customer and cultural profiles, leveraging different personality types. Produces impactful and diverse materials that effectively support sales.
Assessment Methods
Grades: 1-5. Tasks must be completed to pass the course. Evaluation is based on interactive communication online with a subgroup of students and the teacher. Writing is included in communication situations.