Sales and Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TK00BR78 |
| Curriculum: | TK 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2025-2026) |
| Semester: | Spring |
| Credits: | 5 cr |
| Responsible Teacher: | Auranen, Päivi |
| Language of Instruction: | English |
Learning Outcomes
After completing this course, the student will be able to plan and implement a sales process as well as carry out sales negotiations at a trade show or elsewhere. The student knows to use the language of the sales process professionally. The student can create and write materials and messages needed in communicating with the customers in English. The student also learns to understand and consider cultural and personal differences that can affect the sales process.
Contents
- preparing for negotiations and a trade fair and carrying out negotiations
- vocabulary, phrases and communication in English
-cultural models
-personality type models
Assessment Methods
Grades: 1-5. Tasks must be completed to pass the course. Evaluation is based on interactive communication online with a subgroup of students and the teacher. Writing is included in communication situations.