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Front Page > Current Education > Business Information Technology (TK) > 2024 > Year 2 > B-to-B markkinointi (TK00BG65)

B-to-B markkinointi

Structure Type: Study unit
Code: TK00BG65
Curriculum: TK 2024
Level: Bachelor of Business Administration
Year of Study: 2 (2025-2026)
Semester: Spring
Credits: 3 cr
Responsible Teacher: Salonen, Klaus
Language of Instruction: Finnish

Taking the course in advance? See the courses during the academic year 2023-2024.

Learning Outcomes

The student gets familiar with marketing to businesses utilising also digital marketing.

Student's Workload

Total work load of the course: 81 h
- of which scheduled studies: about 30 h
- of which autonomous studies: 51 h
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

No preceding studies.

Contents

The 3C and 4P marketing models in business together with digital marketing tools such as SEO, SEM, PPC, and email marketing.

Regional Impact

The course content takes into account the region's businesses local and international needs.

Internationality

The course content takes into account the region's businesses local and international needs.

Recommended or Required Reading and Other Learning Resources/Tools

Material prov idet by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and exercises.

Assessment Criteria

5 - The student can create a marketing plan utilising excellently the tools learned during the lectures and exercises.
3 - The student can create a marketing plan utilising well all tools learned during the lectures and exercises.
1 - The student understands the basic contents of a marketing plan and has some understanding of tools used in marketing.

Assessment Methods

Numeric assessment (0-5).


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