B to B marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TK00BG65 |
| Curriculum: | TK 2024 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2025-2026) |
| Semester: | Spring |
| Credits: | 3 cr |
| Responsible Teacher: | Salonen, Klaus |
| Language of Instruction: | Finnish |
Taking the course in advance? See the courses during the academic year 2024-2025.
Learning Outcomes
The student gets familiar with marketing to businesses utilising also digital marketing.
Student's Workload
Total work load of the course: 81 h
- of which scheduled studies: about 30 h
- of which autonomous studies: 51 h
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
No preceding studies.
Contents
The 3C and 4P marketing models in business together with digital marketing tools such as SEO, SEM, PPC, and email marketing.
Regional Impact
The course content takes into account the region's businesses local and international needs.
Internationality
The course content takes into account the region's businesses local and international needs.
Recommended or Required Reading and Other Learning Resources/Tools
Material prov idet by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and exercises.
Assessment Criteria
5 - The student can create a marketing plan utilising excellently the tools learned during the lectures and exercises.
3 - The student can create a marketing plan utilising well all tools learned during the lectures and exercises.
1 - The student understands the basic contents of a marketing plan and has some understanding of tools used in marketing.
Assessment Methods
Numeric assessment (0-5).