Company Internationalization
| Structure Type: | Study unit |
|---|---|
| Code: | TIS1702 |
| Curriculum: | IB 2024 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2026-2027) |
| Semester: | Spring |
| Credits: | 5 cr |
| Responsible Teacher: | Lotchi, Kodjovi |
| Language of Instruction: | English |
Learning Outcomes
Student understands company internationalization from theoretical and practical perspective, barriers and supportive factors for internationalization, internationalization strategies, locational choices and modes of entry. Student understands how to conduct a country analysis, by using PEST or a similar analytical framework.
Student's Workload
Student's Workload
Total work load of the course: 135 h
-of which scheduled studies 65 h
-of which autonomous studies: 70 h
The assessment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Basic studies in marketing
Contents
Internationalization theories and practical case studies, strategic and operational alternatives for internationalization, information needed for country choices.
Regional Impact
To a growing extent, SME companies within the region need external expertise with internationalization, which this course aims to support.
Internationality
Internationalization is the core concept within this course, which will be looked from company perspective.
Recommended or Required Reading and Other Learning Resources/Tools
Buckley, Peter J. & Ghauri, Pervez N. 2006 (or earlier edition). The internationalization of the firm. International Thomson Business Press.
Griffin, Ricky W. & Pustay, Michael W. 2007. International Business: A Managerial Perspective. 6th edition or newer. Upper Saddle River, NJ : Pearson/Prentice Hall
- Articles and other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, individual and group assignments, company visits and team project.
Assessment Criteria
5 Student understands deeply the concept of internationalization and its parameters and can utilize it innovatively in a case example. Student can work fluently in a group, utilize several different web tools and reflect own learning process
3 Student understands the concept of internationalization and can adapt it into a case example. Student can search information, work successfully in a group, utilize some web tools and report own learning process
1 Student understands the concept of internationalization and has the ability to work in a group
Assessment Methods
Numerical (0-5). Exam, team project, individual and group assignments.