Digital Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TIA0209 |
| Curriculum: | IB 2023 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2023-2024) |
| Semester: | Spring |
| Credits: | 3 cr |
| Responsible Teacher: | Salonen, Klaus |
| Language of Instruction: | English |
Courses During the Academic Year 2023-2024
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 3007 | IB2023-1A, IB2023-1B | 2024-01-01 – 2024-04-28 | Eeva Välikangas | English | 2023-12-07 – 2024-01-08 |
Learning Outcomes
This course focuses on the fundamentals of digital marketing channels and strategies and how companies can use various online marketing tools. Students are able to understand how companies can implement digital marketing.
Student's Workload
Total work load of the course: 81 h
-of which scheduled studies 39 h
-of which autonomous studies: 42 h
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Introduction to Marketing
Contents
Basic terminology of digital marketing. Content and inbound marketing. Social media. Web analytics. Website design and management. Search engine optimization. User-generated marketing. Paid search advertising.
Regional Impact
Insights related to various international businesses, which are operating within the region, will be discussed
Internationality
Students learn in a multicultural learning environment. Digital marketing is international or global in nature.
Recommended or Required Reading and Other Learning Resources/Tools
Chaffey, Dave & Ellis-Chadwick, Fiona 2016. Digital marketing Pearson Education Limited. Sixth edition.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, workshops, assignments
Assessment Criteria
5. Student can utilize theories, concepts and methods consistently in various situations, use various methods for information retrieval, use independently various problem solving methods, act in various groups in an target-oriented way and as the situation requires, apply the professional ethical principles
3. Student can utilize essential concepts in single situations and assignments and understand the theories on which the assignments are based, utilize the essential information resources and data-bases on the field, utilize the problem-solving methods learnt during the study unit, act in various groups and understand the values and ethical principles of the field
1. Student can recognise and understand the essential theories, principles and methods, search for information from various sources , when given guidance, utilize the problem-solving methods dealt with during the study unit when given guidance, act as a member of student group and identify the values of the field and the professional ethical principles
Assessment Methods
0-5. Team assignment. Exam.