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Digital Marketing

Structure Type: Study unit
Code: TIA0209
Curriculum: IB 2022
Level: Bachelor of Business Administration
Year of Study: 1 (2022-2023)
Semester: Spring
Credits: 3 cr
Responsible Teacher: Salonen, Klaus
Language of Instruction: English

Courses During the Academic Year 2022-2023

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
3005IB2022-1A2023-01-02 – 2023-04-30Klaus SalonenEnglish2022-12-01 – 2023-01-10
3006IB2022-1B2023-01-02 – 2023-04-30Klaus SalonenEnglish2022-12-01 – 2023-01-10

Learning Outcomes

This course focuses on the fundamentals of digital marketing channels and strategies and how companies can use various online marketing tools. Students are able to understand how companies can implement digital marketing.

Student's Workload

Total work load of the course: 81 h
-of which scheduled studies 39 h
-of which autonomous studies: 42 h
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Introduction to Marketing

Contents

Basic terminology of digital marketing. Content and inbound marketing. Social media. Web analytics. Website design and management. Search engine optimization. User-generated marketing. Paid search advertising.

Regional Impact

Insights related to various international businesses, which are operating within the region, will be discussed

Internationality

Students learn in a multicultural learning environment. Digital marketing is international or global in nature.

Recommended or Required Reading and Other Learning Resources/Tools

Chaffey, Dave & Ellis-Chadwick, Fiona 2016. Digital marketing Pearson Education Limited. Sixth edition.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, workshops, assignments

Assessment Criteria

5. Student can utilize theories, concepts and methods consistently in various situations, use various methods for information retrieval, use independently various problem solving methods, act in various groups in an target-oriented way and as the situation requires, apply the professional ethical principles
3. Student can utilize essential concepts in single situations and assignments and understand the theories on which the assignments are based, utilize the essential information resources and data-bases on the field, utilize the problem-solving methods learnt during the study unit, act in various groups and understand the values and ethical principles of the field
1. Student can recognise and understand the essential theories, principles and methods, search for information from various sources , when given guidance, utilize the problem-solving methods dealt with during the study unit when given guidance, act as a member of student group and identify the values of the field and the professional ethical principles

Assessment Methods

0-5. Team assignment. Exam.


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