Informative Communication and Media
| Structure Type: | Study unit |
|---|---|
| Code: | TTKA0801 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | T-TK 2012 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2012-2013) |
| Credits: | 3 cr |
| Responsible Teacher: | Lesonen, Raija |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2012-2013
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 6 | T-TK-1-1 | 2012-08-27 – 2012-12-21 | Raija Lesonen | Finnish | 2012-08-13 – 2012-09-07 |
| 7 | T-TK-1-2 | 2012-08-27 – 2012-12-21 | Raija Lesonen | Finnish | 2012-08-13 – 2012-09-07 |
Learning Outcomes
The student becomes familiar with the requirements regarding message layout, business correspondence and the practices and media of informative communications. The student also becomes familiar with communication in information society and with the forms of social media today.
The student is able to produce documents which are appropriate in content, form and language. The student internalises the purpose and significance of communication in working life.
Student's Workload
Total work load of the course: 81 h
- of which scheduled studies 39 h
- of which autonomous studies 41 h.
Prerequisites / Recommended Optional Courses
None
Contents
Basics of business communication, channels of communication, communicative skills, documents used in working life and their layout, appropriate language usage, correctness of language and style. Communication in information society and the use of social media.
Recommended or Required Reading and Other Learning Resources/Tools
Material supplied by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, exercises, independent studying, assignments.
Assessment Criteria
1 = Understands the role of organizational communication. Produces basic text used in working life. Has a picture of how social media works in the society.
3 = Understands the role of organizational communication. Produces basic text used in working life and uses styles according to situation and target group. Has a picture of how social media works in the society and can explain it's meaning in working life.
5 = Understands and is able to apply and justify organizational communication. Produces good quality text used in working life and uses styles according to situation and target group in excellent Finnish. Has a picture of how social media works in the society and can explain it's meaning in working life.
Assessment Methods
Participation in exercises, completed assignments, exam. Numeric (0-5)