Projektimarkkinointi
| Structure Type: | Study unit |
|---|---|
| Code: | TTEX0009 |
| Type: | Not scheduled |
| Curriculum: | T-TE 2010 |
| Level: | Continuing Education etc. |
| Credits: | 1.5 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | Finnish |
Courses
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 1 | 2011-01-03 – 2011-04-29 | Heidi Hellström | Finnish | 2010-12-07 – 2011-01-09 |
Learning Outcomes
The student is informed about the project marketing and projectselling. The special characteristics and qualities of projectmarketing and projectselling are covered.
Student's Workload
Total work load of the course: 40 h
- of which scheduled studies: 30 h
- of which autonomous studies: 10 h
Prerequisites / Recommended Optional Courses
Previous studies not needed.
Contents
The characteristics and qualities of projectmarketing, marketing strategy, project management, project marketing and management of co-operative networks, selling process of the projects.
Recommended or Required Reading and Other Learning Resources/Tools
- Cova, Bernard, Pervez Ghauri and Robert Salle (2002): Project Marketing: Beyond Competitive Bidding, West Sussex, England.
-Other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments.
Assessment Criteria
5= the student understands excellent the basics about project marketing and can to a great extent apply the learned issues in practice
3= the student understands well the basics about project marketing and can apply learned issues in practice
1= the student understands some basics about project marketing
Assessment Methods
Course participation, completed tasks and assingments.