International Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLYS1101 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-LY 2013 |
| Level: | Master of Business Administration |
| Credits: | 5 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | English |
Learning Outcomes
Course at Seinäjoki AMK (specialisation studies).
Student understands international marketing as a holistic process influenced by environmental factors both in domestic country and target market country. Students are able to analyze these factors and utilize this information in adaptation of its’ international marketing strategies and marketing-mix in a given situation. Student is able to recognize and solve challenges faced in international marketing process from planning to management.
Student's Workload
Total work load: 135 h
- scheduled studies: 24 h
- individual studies: 111 h
The assessment of student’s own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
No prerequisites.
Contents
- cultural environment of international business
Recommended or Required Reading and Other Learning Resources/Tools
To be announced.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, discussions, litterature assignment and/or company cases. A development assigment connected to the employers business.
Assessment Criteria
To be announced.
Assessment Methods
The assessment takes into account the working methods, problem-solving skills and the ability to apply theoretical knowledge in order to develop the working and business practices.