Innovative Business Development
| Structure Type: | Study unit |
|---|---|
| Code: | TLYS0002 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-LY 2013 |
| Level: | Master of Business Administration |
| Year of Study: | 1 (2013-2014) |
| Credits: | 5 cr |
| Responsible Teacher: | Mannila, Margit |
| Language of Instruction: | Finnish |
Learning Outcomes
Course at Keski-Pohjanmaan AMK.
Student can use the tools presented in the course in order to create new business and renew existing one. Student knows how to use his/hers own innovativeness, insights about future and modern business development models to develop enterprises and organizations. Student develops new understanding to identify and shape strategic business opportunities into existence, or to modify them as more advanced business concepts.
Student's Workload
Total work load: 135 h.
- scheduled studies: 24 h.
- individual studies: 111 h.
Prerequisites / Recommended Optional Courses
No prerequisites.
Contents
Identifying and using new business opportunities, forecasting methods, analyzing and revitalizing business concepts and organizational processes, contemporary business and leadership models as basis to enhance competitive advantage, analyzing strategic opportunities, strategic positioning, choosing strategy.
Recommended or Required Reading and Other Learning Resources/Tools
• Hamel Gary (2000 tai uudempi) Leading the Revolution / Vallankumouksen kärjessä
• Kim, W. Chan & Mauborgne Renée (2005) Sinisen meren strategia. / Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant.
• Mannermaa Mika (toim.) (2000) Tulevaisuuden haltuunotto – Pk-yrityksen ennakoinnin käsikirja
• McKinsey & Company (2000) Ideasta kasvuyritykseksi
• Trout Jack & Hafrén Gustav (2003) Erilaistu tai kuole: selviytyminen tappavan kilpailun aikakautena.
• Other material to be annouced during the course.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, discussions, litterature assignment and/or company cases. A development assigment connected to the employers business.
Assessment Criteria
To be announced.
Assessment Methods
• Particiaption 35%
• Litterature assignment and/or company cases 65%