Product development in Tourism Businesses
| Structure Type: | Study unit |
|---|---|
| Code: | TLYS1401 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-LY 2011 |
| Level: | Master of Business Administration |
| Credits: | 5 cr |
| Responsible Teacher: | Smeds, Peter |
| Language of Instruction: | Finnish |
Learning Outcomes
The student learns how to lead product development processes in tourism business. The student is aware of the essential product development methods and is able to measure needs and demands.
Student's Workload
(5 studiepoints * 27 h = 135 h)
- of which in class: 50 h
- autonomous and virtual: 85 h
Contents
Leading product development processes, organization of product development work shops, measuring needs and demands and using the results, evaluation of product development processes.
Recommended or Required Reading and Other Learning Resources/Tools
Not defined
Mode of Delivery / Planned Learning Activities and Teaching Methods
lectures and literature. Exercises in the field of product development.
Assessment Criteria
5. Ability to create new on the basis of learned knowledge
3. Ability to make analysis and persuasions
1. Ability to identify and understand
Assessment Methods
The student reports and evaluates the product development process of a tourism product.