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Green Marketing

Structure Type: Study unit
Code: TLS1402
Type: Compulsory / Professional Studies
Curriculum: T-LT 2013V
Level: Bachelor of Business Administration
Year of Study: 2 (2014-2015)
Credits: 3 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Finnish

Courses During the Academic Year 2014-2015

Impl.Study TimeTeacher(s)LanguageEnrolment
22014-08-22 – 2014-12-19Åsa LillhannusFinnish2014-08-15 – 2014-09-14
32015-01-05 – 2015-04-30Åsa LillhannusFinnish2014-12-08 – 2015-01-12

Student's Workload

Total work load of the course: 81 h
-of which scheduled studies: 40 h
-of which autonomous studies: 41 h

Prerequisites / Recommended Optional Courses

Basics of Marketing. Corporate social responsibility.

Recommended or Required Reading and Other Learning Resources/Tools

Ottman Jaqueline A. 2011. The new rules of Green Marketing. Sheffield. Greenleaf Publishing Limited Martin, Diane&Schouten, John. 2012. Sustainable Marketing. New Jersey. Prentice-Hall Olausson Victoria. 2009. Grön kommunikation. Malmö. Liber

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, project work

Assessment Criteria

1 the student understands some basics about consumer and buying behaviour
3 the student understands well the basics about consumer and buying behaviour and can apply learned issues in practice
5 the student understands excellently the basics about consumer and buying behaviour and can to a great extent apply the learned issues in practice

Assessment Methods

Numerical (0-5). Exam 50%, Assignments and project work 50%.


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