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Front Page > Archived Education > Business Economics (T-LT) > 2012 > Year 3 > Planning of the International Marketing (TLS2103)

Planning of the International Marketing

Structure Type: Study unit
Code: TLS2103
Type: Optional obligatory / Basic Studies
Curriculum: T-LT 2012
Level: Bachelor of Business Administration
Year of Study: 3 (2014-2015)
Credits: 5 cr
Responsible Teacher: Pommelin-Andrejeff, Leena
Language of Instruction: Finnish

Courses During the Academic Year 2014-2015

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
10T-LT-3K2014-10-27 – 2015-02-20Johanna HallbäckFinnish2014-08-15 – 2014-10-31

Learning Outcomes

The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.

Student's Workload

Total work load of the course 135 h
- lectures and exercises 63 h
- autonomous studies 30 h

Prerequisites / Recommended Optional Courses

Company Internationalisation. Marketing Mix Elements in International Marketing.

Contents

International marketing strategy and planning. Strategic and operative planning process.

Recommended or Required Reading and Other Learning Resources/Tools

- Äijö.T. 2008. Kilpailukyky huippukuntoon: suomalaisyritys kansainvälistyy. Helsinki. Wsoy.
- Cohen,W.A. 2005. The Marketing Plan. New York. John Wiley.
- Seristö, Hannu (toim) 2002. Kansainvälinen liiketoiminta. Helsinki. Wsoy. Pages 1-160.
Articles and other material provided by the teacher.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 the student understands the meaning of planning the international marketing in a company
3 the student understands well the meaning of planning the international marketing in a company
5 the student understands excellent the meaning of planning the international marketing in a company

Assessment Methods

Participation in exercises, completed assignments, project work (50 %) and exam (50%). Numerical (0-5)


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