Retail Marketing
| Structure Type: | Study module |
|---|---|
| Code: | TLS1600 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-LT 2012 |
| Level: | Bachelor of Business Administration |
| Credits: | 15 cr |
| Responsible Teacher: | Björkman, Päivi |
| Language of Instruction: | Finnish |
Learning Outcomes
The aim is that the student gets acquainted with the business environment and practices of Finnish and international retail and the role of retail in society. The student gets knowledge of today’s marketing tools in retail and can implement them in practice.
Courses:
Retail business environment (5 cr)
Retail management (5 cr)
Retail project (5 cr)