Green Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1402 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-LT 2012 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2013-2014) |
| Credits: | 3 cr |
| Responsible Teacher: | Skåtar, Kim |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2013-2014
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 1 | 2013-09-02 – 2013-12-20 | Päivi Björkman | Finnish | 2013-08-16 – 2013-09-13 |
Student's Workload
Total work load of the course: 81 h
-of which scheduled studies: 40 h
-of which autonomous studies: 41 h
Prerequisites / Recommended Optional Courses
Basics of Marketing. Corporate social responsibility.
Recommended or Required Reading and Other Learning Resources/Tools
Ottman Jaqueline A. 2011. The new rules of Green Marketing. Sheffield. Greenleaf Publishing Limited Martin, Diane&Schouten, John. 2012. Sustainable Marketing. New Jersey. Prentice-Hall Olausson Victoria. 2009. Grön kommunikation. Malmö. Liber
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, project work
Assessment Criteria
1 the student understands some basics about consumer and buying behaviour
3 the student understands well the basics about consumer and buying behaviour and can apply learned issues in practice
5 the student understands excellently the basics about consumer and buying behaviour and can to a great extent apply the learned issues in practice
Assessment Methods
Numerical (0-5). Exam 50%, Assignments and project work 50%.