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Front Page > Archived Education > Business Economics (T-LT) > 2011V > Year 2 > Company Internationalisation (TLS2101)

Company Internationalisation

Structure Type: Study unit
Code: TLS2101
Type: Optional obligatory / Basic Studies
Curriculum: T-LT 2011V
Level: Bachelor of Business Administration
Year of Study: 2 (2012-2013)
Credits: 5 cr
Responsible Teacher: Hellström, Heidi
Language of Instruction: Finnish

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
102012-09-03 – 2012-12-06Heidi HellströmFinnish2012-08-13 – 2012-09-07
112013-03-04 – 2013-05-24Heidi HellströmFinnish2013-02-11 – 2013-03-04

Learning Outcomes

Student understands choices for internationalization, international distribution systems and meaning of the culture. Student knows how to search information in international markets. Student can evaluate the learning process and utilize different marketing tools.

Student's Workload

Total work load 135h:
- 67h scheduled studies and company visitors
- 68h projects and autonomous studies

Prerequisites / Recommended Optional Courses

Basic studies in marketing

Contents

International distribution systems, strategy, operational options and culture in international markets. Information management.

Recommended or Required Reading and Other Learning Resources/Tools

-Cateora, P & Ghauri, P. 2000. International Marketing, European ed. London, McGraw-Hill.
- Ahokangas, Petri & Timo Pihkala 2002. Kansainvälistyvä yritys. Helsinki. Edita.
- Articles and other material provided by the teacher.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures 35h, individual and group assignments 35h, company visits 20h and projects 45h.

Assessment Criteria

5 Student understands deeply the concept of internationalization and its parameters and can utilize it innovatively in a case example. Student can work fluently in a group, utilize several different web tools and reflect own learning process
3 Student understands the concept of internationalization and can adapt it into a case example. Student can search information, work successfully in a group, utilize some web tools and report own learning process
1 Student understands the concept of internationalization and has the ability to work in a group

Assessment Methods

Numerical (0-5). Project work 80%, assignments: literature exam, group assingments, learning diary, poster work and the participation 20%.


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