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Front Page > Archived Education > Business Economics (T-LT) > 2011V > Year 2 > Customer Relationship Marketing (TLS1102)

Customer Relationship Marketing

Structure Type: Study unit
Code: TLS1102
Type: Optional obligatory / Basic Studies
Curriculum: T-LT 2011V
Level: Bachelor of Business Administration
Year of Study: 2 (2012-2013)
Credits: 3 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Finnish

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
92013-01-07 – 2013-04-26Kim SkåtarFinnish2012-12-07 – 2013-01-07
102013-01-07 – 2013-03-01Kim SkåtarFinnish2012-12-07 – 2013-01-07

Still need to take the course? See the courses during the academic year 2018-2019.

Learning Outcomes

The objective is to study how relationship marketing, networks and interaction between parties function in marketing. The student apply the provided information in decisions regarding marketing.

Student's Workload

Total work load: 81 h. Scheduled studies: 39 h. Individual studies: 42 h.
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Basics of Marketing, Sales Management.

Contents

The concept of relationship marketing, relationships between companies, relationships between company and customer and the impact of relationships on marketing.

Regional Impact

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Internationality

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Recommended or Required Reading and Other Learning Resources/Tools

- Gummesson, E (2004): Total Relationship Marketing. Marketing Management. Relationship strategy and CRM approaches for the network economy.
- Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

Test:

5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in var-ious situations


Assignment:

5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert

3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field

1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field

Assessment Methods

Numerical assessment (0-5). Examination 50% and assignments 50%.


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