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Front Page > Archived Education > Business Economics (T-LT) > 2010 > Year 1 > Marketing Communications and Customer Service (TLA0205)

Marketing Communications and Customer Service

Structure Type: Study unit
Code: TLA0205
Type: Compulsory / Basic Studies
Curriculum: T-LT 2010
Level: Bachelor of Business Administration
Year of Study: 1 (2010-2011)
Credits: 3 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Swedish

Courses During the Academic Year 2010-2011

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
4 2011-01-03 – 2011-04-29Sören GranlundSwedish2010-12-07 – 2011-01-09
5T-LT-1-1, T-LT-1-22011-03-07 – 2011-04-29Sören GranlundSwedish2011-02-14 – 2011-03-13
6T-LT-1-3, T-LT-1-42011-03-07 – 2011-04-29Sören GranlundSwedish2011-02-14 – 2011-03-13

Learning Outcomes

The student understands the role of marketing communication and customer service in building success of the company.

Student's Workload

Total work load of the course: 81 h
- of which scheduled studies: 39 h
- of which autonomous studies: 42 h

Prerequisites / Recommended Optional Courses

Basics of Marketing

Contents

The importance and purpose of dealing with personal selling and customer service, sales promotion, public relations and advertising.

Recommended or Required Reading and Other Learning Resources/Tools

Thorborg, S. 2011. Försäljning och säljledning. Malmö. Liber. Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments

Assessment Criteria

1 the student understands some basics of marketing communication and selling
3 the student understands well the basics of marketing communication and can apply learned issues in practice
5 the student understands excellently the basics of marketing communication and can to a great extent apply the learned issues in practice

Assessment Methods

Numerical (0-5). Course participation (30%), completed tasks (35%) and examination (35%).


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