Marketing Communications and Customer Service
| Structure Type: | Study unit |
|---|---|
| Code: | TLA0205 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | T-LT 2010 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2010-2011) |
| Credits: | 3 cr |
| Responsible Teacher: | Skåtar, Kim |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2010-2011
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 4 | 2011-01-03 – 2011-04-29 | Sören Granlund | Swedish | 2010-12-07 – 2011-01-09 | |
| 5 | T-LT-1-1, T-LT-1-2 | 2011-03-07 – 2011-04-29 | Sören Granlund | Swedish | 2011-02-14 – 2011-03-13 |
| 6 | T-LT-1-3, T-LT-1-4 | 2011-03-07 – 2011-04-29 | Sören Granlund | Swedish | 2011-02-14 – 2011-03-13 |
Learning Outcomes
The student understands the role of marketing communication and customer service in building success of the company.
Student's Workload
Total work load of the course: 81 h
- of which scheduled studies: 39 h
- of which autonomous studies: 42 h
Prerequisites / Recommended Optional Courses
Basics of Marketing
Contents
The importance and purpose of dealing with personal selling and customer service, sales promotion, public relations and advertising.
Recommended or Required Reading and Other Learning Resources/Tools
Thorborg, S. 2011. Försäljning och säljledning. Malmö. Liber. Other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments
Assessment Criteria
1 the student understands some basics of marketing communication and selling
3 the student understands well the basics of marketing communication and can apply learned issues in practice
5 the student understands excellently the basics of marketing communication and can to a great extent apply the learned issues in practice
Assessment Methods
Numerical (0-5). Course participation (30%), completed tasks (35%) and examination (35%).