Marketing Strategy and Planning
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1203 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-LT 2009V |
| Level: | Bachelor of Business Administration |
| Credits: | 8 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | Finnish |
Courses
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 1 | T-LT-3M | 2011-08-29 – 2012-03-02 | Heidi Hellström | Finnish | 2011-08-19 – 2011-09-04 |
| 2 | 2012-01-09 – 2012-06-01 | Heidi Hellström | Finnish | 2011-12-07 – 2012-01-15 | |
| 3 | T-LT-3M | 2012-09-03 – 2013-01-20 | Heidi Hellström | Finnish | 2012-08-13 – 2012-09-07 |
Learning Outcomes
The student knows, the process of change from vision to action. He knows how to create a marketing plan and how to lead marketing in an organization. The student knows how to draw conclusions regarding the actions that affects the competitive situation on the market and knows how to create and apply a marketing plan, in practice, in order to develop marketing in an organization.
Student's Workload
Total work load of the course 216 h
- of which scheduled studies: 108 h
- of which autonomous studies: 108 h
Prerequisites / Recommended Optional Courses
Basics of Marketing
Contents
Basics of Marketing planning, analysis, strategy, setting the objective, planning the marketing activities, follow-up, committing the staff to execute the plan, marketing management, project work.
Recommended or Required Reading and Other Learning Resources/Tools
Vuorinen, T. 2014. Strategiakirja - 20 työkalua. Talentum. Andberg, L & Eliason, B. 2005. Marknadsplanen. 4:e uppl. Malmö. Liber Läromedel. Cohen, P. uusin painos. Marketing Plan. New York. Wiley&Sons.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, R&D-cases.
Assessment Criteria
Numerical (0-5). Project work 75%, assignments 25%. Self- and peer review.
Assessment Methods
Cases:
5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in var-ious situations
Assignment:
5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert
3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field
1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field