Planning of the International Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS2103 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2009 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2011-2012) |
| Credits: | 5 cr |
| Responsible Teacher: | Pommelin-Andrejeff, Leena |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2011-2012
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 7 | T-LT-3K, T-LT-3M | 2011-08-29 – 2011-12-30 | Leena Pommelin-Andrejeff | Finnish | 2011-08-19 – 2011-09-04 |
Learning Outcomes
The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.
Student's Workload
Total work load of the course 135 h
- lectures and exercises 63 h
- autonomous studies 30 h
Prerequisites / Recommended Optional Courses
Company Internationalisation. Marketing Mix Elements in International Marketing.
Contents
International marketing strategy and planning. Strategic and operative planning process.
Recommended or Required Reading and Other Learning Resources/Tools
- Äijö.T. 2008. Kilpailukyky huippukuntoon: suomalaisyritys kansainvälistyy. Helsinki. Wsoy.
- Cohen,W.A. 2005. The Marketing Plan. New York. John Wiley.
- Seristö, Hannu (toim) 2002. Kansainvälinen liiketoiminta. Helsinki. Wsoy. Pages 1-160.
Articles and other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 the student understands the meaning of planning the international marketing in a company
3 the student understands well the meaning of planning the international marketing in a company
5 the student understands excellent the meaning of planning the international marketing in a company
Assessment Methods
Participation in exercises, completed assignments, project work (50 %) and exam (50%). Numerical (0-5)