Company Internationalisation
| Structure Type: | Study unit |
|---|---|
| Code: | TLS2101 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2009 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2010-2011) |
| Credits: | 5 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2010-2011
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 8 | 2010-08-30 – 2010-12-17 | Heidi Hellström | Finnish | 2010-08-20 – 2010-09-13 |
Learning Outcomes
Student understands choices for internationalization, international distribution systems and meaning of the culture. Student knows how to search information in international markets. Student can evaluate the learning process and utilize different marketing tools.
Student's Workload
Total work load 135h:
- 67h scheduled studies and company visitors
- 68h projects and autonomous studies
Prerequisites / Recommended Optional Courses
Basic studies in marketing
Contents
International distribution systems, strategy, operational options and culture in international markets. Information management.
Recommended or Required Reading and Other Learning Resources/Tools
-Cateora, P & Ghauri, P. 2000. International Marketing, European ed. London, McGraw-Hill.
- Ahokangas, Petri & Timo Pihkala 2002. Kansainvälistyvä yritys. Helsinki. Edita.
- Articles and other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures 35h, individual and group assignments 35h, company visits 20h and projects 45h.
Assessment Criteria
5 Student understands deeply the concept of internationalization and its parameters and can utilize it innovatively in a case example. Student can work fluently in a group, utilize several different web tools and reflect own learning process
3 Student understands the concept of internationalization and can adapt it into a case example. Student can search information, work successfully in a group, utilize some web tools and report own learning process
1 Student understands the concept of internationalization and has the ability to work in a group
Assessment Methods
Numerical (0-5). Project work 80%, assignments: literature exam, group assingments, learning diary, poster work and the participation 20%.