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Retail Marketing

Structure Type: Study module
Code: TLS1600
Type: Compulsory / Professional Studies
Curriculum: T-LT 2009
Level: Bachelor of Business Administration
Credits: 15 cr
Responsible Teacher: Björkman, Päivi
Language of Instruction: Finnish

Learning Outcomes

The aim is that the student gets acquainted with the business environment and practices of Finnish and international retail and the role of retail in society. The student gets knowledge of today’s marketing tools in retail and can implement them in practice.

Courses:
Retail business environment (5 cr)
Retail management (5 cr)
Retail project (5 cr)


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