Advertising Graphics
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1308 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2009 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2011-2012) |
| Credits: | 3 cr |
| Responsible Teacher: | Sabel, Thomas |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2011-2012
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 10 | 2011-10-24 – 2012-03-02 | Thomas Sabel | Finnish | 2011-10-03 – 2011-10-30 |
Learning Outcomes
The objective of the course is to introduce the students to the most common computer programs used in advertising production. The student is also able to plan an advertising campaign with the use of different technical tools. The student understands the importance of planning in advertising production in relation to the success of the organization. The aim of the course is that the student can plan and implement all the advertising work in a company.
Student's Workload
Totally 81h, out of which
40h classes and lectures, and
41h autonomous studies
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Basics of Marketing
Contents
Utilization of graphical programs in advertising production.
Regional Impact
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Internationality
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Recommended or Required Reading and Other Learning Resources/Tools
Program manuals and other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and computer aided assignments.
Assessment Criteria
Assignments and projectwork:
5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert
3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field
1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field
Assessment Methods
Assignments (30%), projectwork (70%)