Business-to-Business Networks
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1304 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2009 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2011-2012) |
| Credits: | 3 cr |
| Responsible Teacher: | Malin, Timo |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2011-2012
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 6 | T-LT-3K, T-LT-3M | 2011-08-29 – 2011-12-30 | Päivi Björkman | Finnish | 2011-08-19 – 2011-09-04 |
| 7 | 2011-08-29 – 2011-12-30 | Päivi Björkman | Finnish | 2011-08-19 – 2011-09-04 |
Learning Outcomes
The student will, out of a network perspective, understand the dynamics on industrial markets. Special emphasis is on analysing, planning and implementing co-operation between companies in order to reach competitive advantage.
Student's Workload
Lectures and written examination 30 h, company visits 10 h, self-studies 41 h.
Prerequisites / Recommended Optional Courses
Relationship Marketing.
Contents
Characteristics and usability of the network perspective, creation of networks, planning of marketing in networks, networks in the future.
Recommended or Required Reading and Other Learning Resources/Tools
Håkansson, H. Snehota, I. 1995. Developing Relationships in Business Networks. London.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assigments, company visits.
Assessment Criteria
Test:
1: utilise essential theories, concepts and methods in var-ious situations
3: utilise theories, concepts and methods consistently in written and oral communication
5: utilise and apply essential theories, concepts and meth-ods in various situations
Assignment:
1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field
3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field
5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and present development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert
Assessment Methods
Kvantitative evaluation (0-5).
Project work 60%
Exam 20%.
Aktivity 20%