VAMK

Change language: Suomi

Front Page > Archived Education > Business Economics (T-LT) > 2009 > Year 2 > Project Marketing (TLS1302)

Project Marketing

Structure Type: Study unit
Code: TLS1302
Type: Optional obligatory / Basic Studies
Curriculum: T-LT 2009
Level: Bachelor of Business Administration
Year of Study: 2 (2010-2011)
Credits: 3 cr
Responsible Teacher: Björkman, Päivi
Language of Instruction: Finnish

Courses During the Academic Year 2010-2011

Impl.Study TimeTeacher(s)LanguageEnrolment
42011-01-03 – 2011-04-29Päivi BjörkmanFinnish2010-12-07 – 2011-01-09

Learning Outcomes

The student is informed about the project marketing and project selling as a part of business strategy. The special characteristics and qualities of project marketing and project selling are covered.

Student's Workload

total 80 h
lectures and the exam 40 h
autonomous studies 40 h

Prerequisites / Recommended Optional Courses

basics of marketing

Contents

The characteristics and qualities of projectmarketing, marketing strategy, project management, project marketing and management of co-operative networks, selling process of the projects.

Recommended or Required Reading and Other Learning Resources/Tools

Artto, Karlos-Martinsuo, Miia-Kujala, Jaakko. 2006. Projektiliiketoiminta. WSOY, Helsinki.
-other material informed by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, team work, project work

Assessment Criteria

1: the student is able, with guidance, to utilize the theori learned during the study unit
3: the student is able to utilize the concepts independently
5: the student is able to implement the theori independently in new contexts

Assessment Methods

num. 0-5
exam 80 %, completed tasks 20 %


Back