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Applied Design Analysis

Structure Type: Study unit
Code: TLS1301
Type: Optional obligatory / Basic Studies
Curriculum: T-LT 2008
Level: Bachelor of Business Administration
Year of Study: 3 (2010-2011)
Credits: 3 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Finnish

Courses During the Academic Year 2010-2011

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
5T-LT-3M2010-10-25 – 2011-03-04Kim SkåtarFinnish2010-10-04 – 2010-10-29

Learning Outcomes

The objective is to provide necessary knowledge about the case-study method in the learning process. Marketing knowledge obtained from previous marketing courses is used to solve problems described in the cases. The student will develop creativeness and self-instructing work by hands-on examples. Essential is that the student will master of his own learning-experience and practice problem-solving, decision-making, management and assessment.

Student's Workload

Total work load: 108 h. Lectures 3h. Scheduled studies: 30 h. Individual studies: 75 h.

Prerequisites / Recommended Optional Courses

Basics of marketing, marketing of services, relationship marketing.

Contents

Process real-situational organizational problems, understanding the problems by hand, assess different potential decisions and practice decision

Recommended or Required Reading and Other Learning Resources/Tools

• Material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 The student understands some basics of business management from a marketing point of view.
3 The student understands well the principles of business management from a marketing marketing point of view and can apply learned issues in practice.
5 The student understands excellently the principles of business management from a marketing point of view and can to a great extent apply the learned issues in practice

Assessment Methods

Assignments and presentations 50%. Active participation in class 50%.


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