Applied Design Analysis
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1301 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2008 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2010-2011) |
| Credits: | 3 cr |
| Responsible Teacher: | Skåtar, Kim |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2010-2011
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 5 | T-LT-3M | 2010-10-25 – 2011-03-04 | Kim Skåtar | Finnish | 2010-10-04 – 2010-10-29 |
Learning Outcomes
The objective is to provide necessary knowledge about the case-study method in the learning process. Marketing knowledge obtained from previous marketing courses is used to solve problems described in the cases. The student will develop creativeness and self-instructing work by hands-on examples. Essential is that the student will master of his own learning-experience and practice problem-solving, decision-making, management and assessment.
Student's Workload
Total work load: 108 h. Lectures 3h. Scheduled studies: 30 h. Individual studies: 75 h.
Prerequisites / Recommended Optional Courses
Basics of marketing, marketing of services, relationship marketing.
Contents
Process real-situational organizational problems, understanding the problems by hand, assess different potential decisions and practice decision
Recommended or Required Reading and Other Learning Resources/Tools
Material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 The student understands some basics of business management from a marketing point of view.
3 The student understands well the principles of business management from a marketing marketing point of view and can apply learned issues in practice.
5 The student understands excellently the principles of business management from a marketing point of view and can to a great extent apply the learned issues in practice
Assessment Methods
Assignments and presentations 50%. Active participation in class 50%.