Management and Marketing Planning
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1202 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2008 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2010-2011) |
| Credits: | 8 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2010-2011
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 5 | T-LT-3M | 2010-08-30 – 2011-03-04 | Heidi Hellström | Finnish | 2010-08-20 – 2010-09-13 |
Learning Outcomes
The student acquires knowledge of the change process from vision to activities. The student knows the basic principles of planning and management of marketing.
Student's Workload
Total work load of the course: 216 h,
- of which scheduled studies: 104 h
- of which autonomous studies: 112 h
Prerequisites / Recommended Optional Courses
Basics of marketing.
Contents
The basics of marketing planning, analysing the prerequisites, strategies, objectives, planning of marketing activities, controlling, motivation of personnel, marketing management. Project work.
Recommended or Required Reading and Other Learning Resources/Tools
-Andeberg, L. Eliason, B. 1997. Marknadsplanen. 2 ed. Malmö. Liber Läromedel.
-Cohen, P. Last edition. Marketing Plan. New York. Wiley&Sons.
-Lumijärvi, O-P. 1997. Toimintojohtaminen -activity based managementing suomalaisia sovelluksia. Espoo. WSOY.
-Other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and assigments, project work.
Assessment Criteria
5 = Student can develop innovative marketing plan and utilize it in a real life examples
3 = Student can adopt the theory of marketing plan in to practize
1 = Student understands the concept of marketing plan
Assessment Methods
Numerical (0-5).