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Front Page > Archived Education > Business Economics (T-LT) > 2007V > Year 1 > Personal Selling and Advertising (TLA0203)

Personal Selling and Advertising

Structure Type: Study unit
Code: TLA0203
Type: Compulsory / Basic Studies
Curriculum: T-LT 2007V
Level: Bachelor of Business Administration
Year of Study: 1 (2007-2008)
Credits: 3 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Finnish

Courses During the Academic Year 2007-2008

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
7 2008-01-07 – 2008-03-07Kari TikkalaSwedish2007-12-10 – 2008-01-11
8T-LT-1-1, T-LT-1-22008-03-10 – 2008-05-30Sören GranlundSwedish2008-02-18 – 2008-03-14
9T-LT-1-3, T-LT-1-42008-03-10 – 2008-05-30Sören GranlundSwedish2008-02-18 – 2008-03-14

Learning Outcomes

The student will be in command of the process involved in personal selling. The student knows the principles of quality advertising and the process involved in advertising.

Student's Workload

Total work load of the course: 81 h
of which scheduled studies: 39 h
- of which autonomous studies: 42 h

Prerequisites / Recommended Optional Courses

Basics of Marketing

Contents

The importance and purpose of dealing with personal selling and customer service, sales process, relationships and advertising.

Recommended or Required Reading and Other Learning Resources/Tools

Futrell, C. 1998. Fundamentals of Selling. London. McGraw-Hill.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments

Assessment Criteria

1 the student understands some basics of marketing communication and selling
3 the student understands well the basics of marketing communication and can apply learned issues in practice
5 the student understands excellently the basics of marketing communication and can to a great extent apply the learned issues in practice

Assessment Methods

Numerical (0-5). Course participation, completed tasks and examination


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