Basics of Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLA0201 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | T-LT 2007 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2007-2008) |
| Credits: | 5 cr |
| Responsible Teacher: | Skåtar, Kim |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2007-2008
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 7 | T-LT-1-1, T-LT-1-2 | 2007-08-27 – 2008-03-07 | Paula Lundman | Finnish | 2007-08-17 – 2007-09-07 |
| 8 | T-LT-1-3, T-LT-1-4 | 2007-08-27 – 2008-03-07 | Paula Lundman | Finnish | 2007-08-17 – 2007-09-07 |
| 9 | 2007-08-27 – 2007-12-21 | Paula Lundman | Finnish | 2007-08-17 – 2007-09-07 |
Learning Outcomes
The student understands the contents of marketing and quality concepts. The student gets familiar with the marketing mix and different quality standards. The student also knows the concept of a marketing plan and understands the connection between quality management and corporate result.
Student's Workload
Total work load: 135 h. Scheduled studies: 50 h. Individual studies: 85 h.
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
Customer-oriented marketing, marketing environment, customer behavior, segmenting, positioning, marketing mix elements, quality management
Recommended or Required Reading and Other Learning Resources/Tools
- Bergström. S Leppänen.A. 2003. Yrityksen asiakasmarkkinointi. Helsinki. Edita Prima Oy.
- Blythe. J 2001. Essentials of Marketing. 2nd ed. Harlow. Prentice Hall
- Other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 The student understands some basics about marketing.
3 The student understands well the principles of marketing and can apply learned issues in practice.
5 The student understands excellently the principles of marketing and can to a great extent apply the learned issues in practice.
Assessment Methods
Numerical assessment (0-5). Examination and assignments. Presentation of course projects at the end of the course.