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Front Page > Archived Education > Business Economics (T-LT) > 2006V > Year 3 > Management and Marketing Planning (TLS1202)

Management and Marketing Planning

Structure Type: Study unit
Code: TLS1202
Type: Optional obligatory / Basic Studies
Curriculum: T-LT 2006V
Level: Bachelor of Business Administration
Year of Study: 3 (2008-2009)
Credits: 8 cr
Responsible Teacher: Hellström, Heidi
Language of Instruction: Finnish

Courses During the Academic Year 2008-2009

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
2T-LT-3M2008-08-25 – 2009-03-07Kari TikkalaFinnish2008-08-15 – 2008-08-31
3 2009-01-05 – 2009-05-30Kari TikkalaFinnish2008-12-08 – 2009-01-11

Learning Outcomes

The student acquires knowledge of the change process from vision to activities. The student knows the basic principles of planning and management of marketing.

Student's Workload

Total work load of the course: 216 h,
- of which scheduled studies: 104 h
- of which autonomous studies: 112 h

Prerequisites / Recommended Optional Courses

Basics of marketing.

Contents

The basics of marketing planning, analysing the prerequisites, strategies, objectives, planning of marketing activities, controlling, motivation of personnel, marketing management. Project work.

Recommended or Required Reading and Other Learning Resources/Tools

-Andeberg, L. Eliason, B. 1997. Marknadsplanen. 2 ed. Malmö. Liber Läromedel.
-Cohen, P. Last edition. Marketing Plan. New York. Wiley&Sons.
-Lumijärvi, O-P. 1997. Toimintojohtaminen -activity based managementing suomalaisia sovelluksia. Espoo. WSOY.
-Other material provided by the teacher.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and assigments, project work.

Assessment Criteria

5 = Student can develop innovative marketing plan and utilize it in a real life examples
3 = Student can adopt the theory of marketing plan in to practize
1 = Student understands the concept of marketing plan

Assessment Methods

Numerical (0-5).


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