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Basics of Marketing

Structure Type: Study unit
Code: TLA0201
Type: Compulsory / Basic Studies
Curriculum: T-LT 2006V
Level: Bachelor of Business Administration
Year of Study: 1 (2006-2007)
Credits: 5 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Finnish

Courses During the Academic Year 2006-2007

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
4T-LT-1-1, T-LT-1-22006-08-28 – 2006-12-22Paula LundmanFinnish2006-08-18 – 2006-09-10
5T-LT-1-3, T-LT-1-42006-08-28 – 2006-12-22Paula LundmanFinnish2006-08-18 – 2006-09-10
6 2006-08-28 – 2006-12-22Paula LundmanFinnish2006-08-18 – 2006-09-10

Learning Outcomes

The student understands the contents of marketing and quality concepts. The student gets familiar with the marketing mix and different quality standards. The student also knows the concept of a marketing plan and understands the connection between quality management and corporate result.

Student's Workload

Total work load: 135 h. Scheduled studies: 50 h. Individual studies: 85 h.

Prerequisites / Recommended Optional Courses

No prerequisites

Contents

Customer-oriented marketing, marketing environment, customer behavior, segmenting, positioning, marketing mix elements, quality management

Recommended or Required Reading and Other Learning Resources/Tools

- Bergström. S – Leppänen.A. 2003. Yrityksen asiakasmarkkinointi. Helsinki. Edita Prima Oy.
- Blythe. J 2001. Essentials of Marketing. 2nd ed. Harlow. Prentice Hall
- Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 The student understands some basics about marketing.
3 The student understands well the principles of marketing and can apply learned issues in practice.
5 The student understands excellently the principles of marketing and can to a great extent apply the learned issues in practice.

Assessment Methods

Numerical assessment (0-5). Examination and assignments. Presentation of course projects at the end of the course.


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