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Front Page > Archived Education > Business Economics (T-LT) > 2006 > Year 2 > Business to Business - Marketing (TLS1303)

Business to Business - Marketing

Structure Type: Study unit
Code: TLS1303
Type: Optional obligatory / Basic Studies
Curriculum: T-LT 2006
Level: Bachelor of Business Administration
Year of Study: 2 (2007-2008)
Credits: 3 cr
Responsible Teacher: Hellström, Heidi
Language of Instruction: Finnish

Courses During the Academic Year 2007-2008

Impl.Study TimeTeacher(s)LanguageEnrolment
22008-01-07 – 2008-05-02Paula LundmanFinnish2007-12-10 – 2008-01-11

Learning Outcomes

The student understands business-to-business marketing, especially the characteristics of marketing communication. The student can plan and implement selling activities in companies and organisations. Student knows how to utilize the current presenting tools.

Student's Workload

Total work load 52 h
- of which scheduled studies 27 h
- of which nutonomous studies 25 h

Prerequisites / Recommended Optional Courses

Customer oriented marketing

Contents

The activities of business-to-business marketing, organisational buying behaviour, sales promotion activities and marketing communication.

Recommended or Required Reading and Other Learning Resources/Tools

Nieminen - Tomperi 2008. Myynnin johtamisen uusi aika.
Other material provided by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and assigments

Assessment Criteria

1 the student understands some basics about business to business marketing
3 the student understands well the basics of business to business marketing and can apply learned issues in practice
5 the student understands excellently business to business marketing and can to a great extend apply the learned issues in practice

Assessment Methods

Numerical (0-5).


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