Business to Business - Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1303 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2006 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2007-2008) |
| Credits: | 3 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2007-2008
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 2 | 2008-01-07 – 2008-05-02 | Paula Lundman | Finnish | 2007-12-10 – 2008-01-11 |
Learning Outcomes
The student understands business-to-business marketing, especially the characteristics of marketing communication. The student can plan and implement selling activities in companies and organisations. Student knows how to utilize the current presenting tools.
Student's Workload
Total work load 52 h
- of which scheduled studies 27 h
- of which nutonomous studies 25 h
Prerequisites / Recommended Optional Courses
Customer oriented marketing
Contents
The activities of business-to-business marketing, organisational buying behaviour, sales promotion activities and marketing communication.
Recommended or Required Reading and Other Learning Resources/Tools
Nieminen - Tomperi 2008. Myynnin johtamisen uusi aika.
Other material provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and assigments
Assessment Criteria
1 the student understands some basics about business to business marketing
3 the student understands well the basics of business to business marketing and can apply learned issues in practice
5 the student understands excellently business to business marketing and can to a great extend apply the learned issues in practice
Assessment Methods
Numerical (0-5).