Virtual Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1104 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2006 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2007-2008) |
| Credits: | 4 cr |
| Responsible Teacher: | Skåtar, Kim |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2007-2008
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 2 | 2007-10-29 – 2008-05-02 | Kari Tikkala | Finnish | 2007-10-08 – 2007-11-02 |
| 3 | 2008-01-07 – 2008-05-02 | Kari Tikkala | Finnish | 2007-12-10 – 2008-01-11 |
Learning Outcomes
The objective of the course is to introduce the students to the virtual market and its unique features in comparison with the traditional market. Special emphasis is put on planning, purchasing, communication and maintenance of virtual marketplaces.
Student's Workload
Total work load: 108 h. Scheduled studies: 45 h. Individual studies: 63 h.
Prerequisites / Recommended Optional Courses
Consumer and Buying Behaviour, Advertising Graphics
Contents
The unique features of the virtual market, terminology, Internet ads, e-business, marketing through virtual medias, web2 and movies and sound on the internet.
Recommended or Required Reading and Other Learning Resources/Tools
Hanson, W. 2000. Principles of Internet Marketing. Cincinnati. South-Western College Publishing.
Other material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and assignments.
Assessment Criteria
Test:
5: utilise and apply essential theories, concepts and methods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in various situations
Assignment:
5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert
3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field
1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field
Assessment Methods
Test 50% and assignments 50% .Numerical (0-5).